Amplify is Valimail’s tool for managing BIMI (Brand Indicators for Message Identification) logos. With Amplify, your organization can securely display your brand logo in your customers’ inboxes, building trust and recognition with every email you send.
We’ve refreshed the Amplify experience to make managing your domains and brand assets simpler, faster, and more powerful. The update includes two major improvements:
A redesigned Domains Page with smart filtering and actionable insights.
A centralized Logo Library that makes it easier to manage and apply your brand logos.
Access The New Amplify Experience
Go to app.valimail.com and log in to your account.
Click on BIMI in the side menu.
Select Amplify.
Domains Page
The new Domains Page provides a clear and organized view of all your domains and their current BIMI configuration status. The next two sections cover all the functions available in the Domains Page.
Smarter Filtering
Quickly find what you need by filtering domains by status:
Not Configured – Domains that need to point their BIMI record to Valimail.
Configured – Domains ready for logo assignment.
Logo Live – Domains already displaying your logo in inboxes.
Not Eligible – Domains that can’t be configured for BIMI, like domains that are not enforcing DMARC.
More Control at the Domain Level
From the Domains Page, you can:
Assign a logo from your library to a domain
Assign a logo from your library to a domain
Before you can assign a logo to a domain, you need to upload it to the library. Follow the steps here to upload a logo and assign it to a domain at the same time. If you already have a logo in your library, you can follow the steps below to assign it to a domain.
Click on Add Logo next to the domain that needs a logo assigned.
Click on the logo that you want to assign to this domain.
Remove a logo from a domain if it’s no longer needed
Remove a logo from a domain if it’s no longer needed
To remove a logo from a domain, follow these steps:
From the Domains list, click on the logo associated with the domain.
Click on the Delete button in the side menu on the right.
This action will not delete the logo from the library. To delete the logo from the library, follow the steps here.
These tools make it easy to keep your domains organized and your branding consistent.
Logo Library
The new Logo Library is your central hub for managing all your brand assets.
Easy-to-Use Filters
Quickly find the logo you need by filtering by type:
VMC – Verified Mark Certificate logos.
CMC – Common Mark Certificates logos.
Self-Asserted – Logos without certification.
Simple Logo Management
Within the Logo Library, you can:
Add new logos to your library for future use
Add new logos to your library for future use
From the Logo Library, click on the ADD LOGO button.
Click Select file to upload a file stored on your device (file type should be .svg or .pem).
In the Logo Name field, type the desired name for the logo.
OPTIONAL: Assign the logo to a domain or multiple domains by selecting them from the Domains drop-down.
Click ADD.
Edit logos to reflect brand updates or changes
Edit logos to reflect brand updates or changes
The Edit function allows you to change a logo's name and associated domains.
From the Logo Library, click the Edit button on the logo that you want to edit.
Update the Logo Name and Domains fields with the desired changes.
Click SAVE.
Delete outdated logos to keep your library clean and current
Delete outdated logos to keep your library clean and current
Delete the logo from your library by clicking on the Delete button next to the logo.
The new Amplify experience gives you greater visibility, more control, and a smoother workflow for managing your BIMI records. That means more consistent branding in inboxes, stronger trust with your recipients, and less time spent on manual domain and logo management.