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Yotpo

How to set up DMARC for Yotpo in Valimail

Updated over 2 months ago
SPF(supported) (dedicated subdomain)
DKIM(recommended)

This article covers the SPF and DKIM authentication processes for Yotpo and how they are managed in Valimail. Because this service leverages Sendgrid's email infrastructure, it requires additions to your DNS records outside of the Valimail platform. Adding Yotpo as an authorized sender in the Valimail platform usually requires a dedicated subdomain to be pointed to the Sendgrid infrastructure and typically the DKIM keys will be added in the Valimail platform.

Yotpo offers several email sending products and the DKIM authentication process varies for each application. Please take a look at the section below for more details.

Configuring DKIM authentication for your Yotpo emails

As Yotpo offers several email sending applications, configuring DKIM authentication for each application will vary.

For Yotpo Email, which is used for email marketing, you can get the CNAME records for your domain in the Email Settings when you are logged in to Yotpo. You can find this by navigating to Settings > General Settings > Email Settings > Dedicated sending domain and click Get started. Once you input your domain, the CNAME records will appear. You can find instructions for setting this up here.

For Yotpo Reviews, Loyalty, or Subscriptions, to get CNAME records for your domain, please contact Yotpo Support in order to receive the relevant records that you will need to add to your domain management system. Please provide the required domain name in your request and make sure that it is the exact same one as it appears in the From name in the Email Settings section in the Yotpo Admin or Settings.

Please note:

If you have already added CNAME records for another app that uses SendGrid, you will need to add a slightly different records structure. Please notify our support team in your initial comment about this so we can provide you with the right values.

Yotpo will provide you with records similar to the ones below, which you then copy-paste into your DNS provider:

Type: CNAME

Name: em2645.yourdomain.com

Value: u246613.wl114.sendgrid.net

Type: CNAME

Name: s1._domainkey.yourdomain.com

Value: s1.domainkey.u246613.wl114.sendgrid.net

Type: CNAME

Name: s2._domainkey.yourdomain.com

Value: s2.domainkey.u246613.wl114.sendgrid.net

Note: The above are just examples.

Important: If you manage DKIM for your domain in Valimail, you will need to add the 2 CNAME DKIM keys on your domain's Configuration page in Valimail Enforce and the 3rd CNAME record in your DNS.

The Host and Value are generated per domain and are unique per domain.

If you are setting up email authentication for Yotpo Reviews, Loyalty, or Subscriptions, after adding the relevant records, please reach back to Yotpo support so they can validate them on their end, thus completing this process.

Add a Yotpo DKIM key in Valimail

You can find more detailed information on how to add a DKIM key in Valimail, here:

Configuring SPF authentication for your Yotpo emails

Once you establish that Yotpo is an authorized sender for your domain, you will need to add the service in your Enabled Senders.

You will find more detailed information on how to add a service for your domain in Valimail, here:

Note: We encourage you to use the comment section for any useful information about your sending service, such as the name of the service owner, change request ticket numbers, etc.

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