Setting up DKIM for your domain in Cision PR will help emails pass DMARC alignment and another key benefit that you will experience is improving your domain reputation among ISPs that will ensure fewer chances of your emails being marked as spam.

Cision PR uses a dedicated subdomain which will be delegated to Cision PR servers. Cision PR will then publish an SPF record on that subdomain. The subdomain information will be provided in the steps below.

Example subdomain for Cision PR: 

Note: This specific sub-domain will not use the Valimail Instant SPF response. The sub-domain will only use the SPF record generated via the Cision PR UI. This will be a CNAME record which you need to add to your DNS for validation purposes. 

Enable DKIM signing for your domain in Cision PR

1. Activating DKIM signing for Cision PR can be done after contacting Cision PR's Support team to let them know that you would like to enable this feature. Contact them via their Support Email: or Support Phone #: 855-204-3479. Cision PR support will give you the name of the subdomain to use, a CNAME record to put in your DNS and two DKIM records to add to Valimail Enforce.

2. Add the DKIM keys in Valimail Enforce for Cision PR.

a. Go to your domain's Configuration page in Valimail Enforce and publish the 2 Cision PR CNAME keys.

b. Click on Add a DKIM key and fill in the info from the newly created Cision PR keys and then click Add.

4. After adding the CNAME records in Valimail Enforce, and adding the subdomain CNAME record to your own DNS (example:, you can validate the setup from the Cision PR Admin Console, or you can reach out to CisionPR Support to have them verify the configuration.

5. Once you have completed these steps, you can begin sending authenticated email using Cision PR.